The AI assistant
Miranda would have hired.
One platform takes a fashion idea from the spark of a moodboard to a sold-out launch. Brand DNA. Range plan. Tech packs. Campaigns. Every block, connected.
Emily did it by hand.
aimily does it in seconds.
An assistant who never slept. Coordinated suppliers. Tracked samples. Managed Miranda's diary. Held the office together with caffeine, gut feeling, and grace.
Did everything in fashion — exhausted, exploited, limited.
An AI assistant who never sleeps. Generates moodboards. Builds range plans. Drafts campaigns. Walks a collection from spark to launch — across every block of the business.
Does it too — at scale, in seconds, never burned out.
You need aimily."
Today, fashion runs on 14 spreadsheets, one creative director, and a prayer.
The brand brief lives in Notion. The range plan in Excel. The tech pack in PDF. The drop calendar in Google Calendar. The campaign in InDesign. Nothing talks to anything else. Information walks the building.
From a spark in your head to a sold-out drop.
Four blocks, one platform. A vision becomes a brand DNA card. The DNA becomes a range plan. The plan becomes tech packs. The packs become product photos. The photos become a launch. Each block reads from the one before — nothing gets retyped.
Codify the vision
Brand DNA · Consumer profile · Moodboard · Trend signal
Make it a business
Range plan · Pricing strategy · Channel split · Budget
Ship it to the factory
Sketches · Colorways · Tech packs · Production timeline
Sell it before launch
Editorials · Drop calendar · GTM · Sales dashboard
Below: the same thread pulled all the way through, using AZUR · SS27 — a real Mediterranean resort collection, generated end-to-end inside aimily.
Start with a vision, not a spreadsheet.
Type the brief. aimily extracts the brand DNA, builds the consumer profile, generates a curated moodboard, and pulls trend signals from live social data — so every downstream output speaks the same language.
Three weeks of mood meetings. PDFs that nobody reads. A creative direction that lives in one designer's head.
Vision codified in 60 minutes. Brand DNA, target consumer, color palette and references — all stored, all queryable, all reused by every other block.
From gut feeling to a business model.
The block your CFO actually cares about. aimily turns the brand DNA into a range plan: families, SKUs, pricing tiers, channel split, and budget — every line aware of margin, sell-through risk, and production capacity.
An Excel that nobody trusts. Buyers ask for a line sheet, you scramble. The CFO asks for margin per family, you escape the meeting.
A range plan that finance signs in a day. Pricing locked by family. Channel allocation based on consumer signal. Budget reconciled with production capacity.
Range plan, channel mix and budget all generated by aimily from the brand DNA above. Excel export ready for ERP.
Pixel to pattern, ready for the factory.
The range plan becomes design briefs. aimily generates technical sketches, applies colorways, builds tech packs the patternmaker can read, and tracks production from sample to delivery — every step linked to the SKU above.
Sketches the factory can't read. Tech packs that miss measurements. Three back-and-forth rounds before the first sample lands.
Each SKU comes with a generated sketch, a colorway grid, a tech pack, a BOM and a pin-comment thread. First sample matches the brief.
Sold-out before the ribbon-cut.
The collection isn't done when it ships — it's done when it sells. aimily produces editorials without a photoshoot, schedules drops, plans content per channel, and tracks sales in a single dashboard. Marketing reads from the SKUs above — never from a brief PDF.
Marketing scrambles two weeks before launch. Photographer cancels. Lookbook is rushed. Drop date slips. Pre-orders die in the pipe.
The day a SKU is signed, its editorial is ready. Drop calendar locked across stockists. KPIs live before the launch email goes out.
The season that ended designs the next.
A collection doesn't end on launch day — it ends on its 50th day of trading, with a row of verdicts on every SKU. aimily In-Season ingests your live sales (Shopify OAuth, Stripe, or weekly PDF), runs 10 deterministic classifiers each morning, and walks you into the daily trading meeting with an evidence-backed action pack: replenish, kill, resize, recolor, mark down, amplify distribution, pull forward intake, investigate. Then it loops: the seeds you pin feed straight back into next season's Moodboard.
Sales reports land Monday. Buyers re-key them into Excel, eyeball Top 50, argue about reorders. Half the action is missed. Next season starts from a moodboard nobody owns.
Daily action pack at 6 am. Every SKU has a verdict + six confidence dimensions. Seeds pin straight to the next-season Moodboard with one click. Decisions reproduce by version, not by memory.
- 01Data completeness
- 02Identity match
- 03Demand signal
- 04Margin defense
- 05Creative fit
- 06Action robustness
The loop closes here.
Pin a verdict to seeds. Open next season's Moodboard. The winning palette, the lineage survivor, the color extension — already waiting. Block 5 hands back to Block 1, and the cycle compounds instead of resetting.
Block 5 In-Season feeds Block 1 Creative & Brand for the next collection. The cycle compounds.
Production-ready. Buyer-ready. Press-ready.
A3 landscape, every measurement and BOM, pin-comments threaded by team. Ready for the factory inbox.
A3 · annotated21-slide collection deck. 10 themes. PDF export in 3 seconds. Public share link with view counter.
21 slides · 10 themes45 milestones across 4 blocks. Cross-block dependencies. Excel export to share with team.
Gantt · cross-teamFull SKU grid with PVP/COGS/units/margin. Excel export. Pre-baked for ERP imports.
XLS · ERP-readyPer-buyer line sheets, drop-by-drop allocations, status tracking from PO to delivery.
Per buyerMulti-channel campaign plan. Per-SKU 4-tier visual pipeline. Drop coordination built-in.
Multi-channelWe're not a startup that heard about fashion. We're a fashion agency that built a SaaS.
For three years, StudioNN consulted independent fashion brands across Europe — from emerging designers in Madrid and Barcelona to established houses in Milan and Paris. We watched every team coordinate their collections across 14 spreadsheets, three WhatsApp groups, and a Notion graveyard.
aimily is the tool we built to fix it. For ourselves, then for everyone.
Every workflow inside aimily comes from a real production cycle we ran. Every AI prompt was refined by a real designer. Every artifact format matches what factories actually accept and what buyers actually open.
Plug aimily into your stack without a six-week legal review.
Every claim below maps to infrastructure that's already running in production today — not a roadmap.
Shopify Partner App approved
Official OAuth install with Protected Customer Data Access. Two-click connect from your Shopify admin. No CSV exports, no scripts running in your dev's laptop.
Tokens encrypted at rest
Access tokens and webhook signing secrets live in Supabase Vault — encrypted column-level with KMS. The plaintext column was dropped from the database schema in migration 069.
EU AI Act lane
No training on customer data, ever. DPA + SCCs are default — not a paid add-on. Algorithm versions, taxonomy versions and evidence pairs reproduce every recommendation exactly.
Hosted in Europe
Compute on Vercel's EU regions, data on Supabase EU (Frankfurt). No US-only services on the critical path. Dedicated tenant or VPC available for enterprise volume.
Built on the frontier of AI.
aimily orchestrates the most capable models on the planet to take a fashion idea from spark to runway. You design — they execute.
Anthropic Claude
Brand DNA · Range plan · Tech packs
OpenAI
Sketches · 3D renders · Embeddings
Google Gemini
Analysis · Product imagery
Perplexity
Live market research
Kling AI
AI video
Freepik
Editorial AI
If you wanted this stack yourself.
Decentralized information
Claude Pro €18 · ChatGPT Plus €18 · Gemini Advanced €18 · Perplexity Pro €18 · Freepik Premium+ €27 · Kling AI Pro €34.
Adobe Creative Cloud €70 · Pantone Connect €8 · Canva Pro €12 · Microsoft 365 €12 · Airtable Pro €22.
Not just the template. You pay someone to connect your collection, SKUs, branding and data to the site: Webflow/Framer/Shopify €30 + freelance dev or agency ~€370/mo.
SEMrush · Ahrefs · Surfer SEO for keyword research, on-page optimization and competitor monitoring.
Photographer + studio + model for one editorial session per month. aimily generates it with editorial AI — no studio needed.
Decentralized information across 15+ tools. Files lost. Each tool with no brand context. Time wasted coordinating everything by hand.
Everything connected
Claude Sonnet 4.5 · Haiku 4.5 · gpt-image-1.5 · Gemini 2.5 Flash · Perplexity Sonar · Freepik Mystic · Kling 2.1 Pro — all integrated without paying 7 accounts.
All in one flow. Tech pack PDF in 5s · BOM with Pantone TCX · range plan with AI margin protection · native SKU management.
Pages natively connected to your brand DNA, collection and SKUs. No developer, no agency.
Keyword research via Perplexity Sonar + on-page recommendations with Claude Sonnet 4.5.
On-model editorial generation with Freepik Mystic + Gemini 2.5 Flash Image. No studio, no photographer, no model.
Everything connected and self-reinforcing. Every decision with full context of your brand, collection and SKUs. One system, one flow.
And still you orchestrate everything by hand: Excel for range plans, PowerPoint for decks, Photoshop for mockups, copy-paste across 6 tools. aimily does it in one connected flow.
Indicative consumer-tier subscription prices. For heavy usage (API access, higher volume) the gap is even larger.
Plans built for every stage of your brand.
Start free for 30 days. No credit card. Pick a plan when you are ready.
Use the full platform for 30 days before any charge. We ask for a card only when you decide to keep your plan. Cancel from the dashboard at any time, no email required.
aimily 360 · Content Studio · In-Season — one bundle.
You don't pick between the collection builder, the campaign studio and the in-season action pack. All three live in every plan, drawing from a single bucket of Aimily Credits. Founder ships you 100 credits / month, Team ships 1,000. Top-up packs available in-product if a campaign month spikes.
Founder
For someone with an idea ready to bring it to life.
- Full access · aimily 360 · Content Studio · In-Season
- 1 user
- 100 Aimily Credits / month · ≈ 10 In-Season analyses · 20 editorials · 33 still lifes · 100 sketches
- Top AI models · Claude Sonnet 4.5 · GPT Image 1.5 HD · Kling 2.1 Pro · Flux 2 Pro · Gemini 2.5 · Freepik Nano Banana
Free for students
Verify your school email and get 12 months of Founder free. Not renewable.
Team
For fashion startups of 5-10 people ready to scale.
- Full access · aimily 360 · Content Studio · In-Season
- 10 users · roles, permissions & collaboration
- 1,000 Aimily Credits / month · ≈ 100 In-Season analyses · 200 editorials · 33 Kling videos · 1,000 sketches
- Top AI models · Claude Sonnet 4.5 · GPT Image 1.5 HD · Kling 2.1 Pro · Flux 2 Pro · Gemini 2.5 · Freepik Nano Banana
Content Studio
AI fashion content, brand-locked. Pay-per-campaign, no subscription.
- Curated Aimily casting · full access
- 12 formats per photo (Instagram · TikTok · web · ecom · print)
- Product preserved pixel by pixel
- No subscription · delivered in hours
Start free for 30 days. No credit card. Cancel anytime.
One bucket. Every surface. Transparent costs.
Same wallet across the 360 builder, the Studio campaigns and the In-Season classifier runs — so a heavy editorial week and a quiet trading week balance out automatically.
For brands at scale. · from €3,000/mo
Prices excl. VAT · 30 days free, no credit card
That's all.
Start a collection in 90 seconds. Free 30 days. No credit card required.