I'm the Emily who drafts your campaign while you sleep.
Generate editorials, drop calendar and a content studio per SKU — without a photoshoot
aimily turns signed-off SKUs into a complete launch package: AI editorials on-model without a photoshoot, drop calendar coordinated across stockists, content studio that produces every visual format per SKU per channel in one click, and a live sales dashboard. The marketing block reads from the SKUs you signed off in Block 2 — never from a brief PDF, never from a separate brand-book the photographer ignored.
What is a content calendar — and why does it belong in the same platform?
A content calendar in fashion is the launch sequence for a collection: which SKU shows up where, in what format, on what day. Most brands manage it in a spreadsheet, with hero assets in Dropbox, captions in Notion, and a drop calendar in Google Calendar. Nothing reads from anything else.
aimily's content calendar reads directly from the signed range plan. Every SKU is already a card. Brand DNA voice, palette and reference set are pre-loaded. The marketing team starts where the design team finished — not from a PDF brief that summarizes everything in 8 bullet points and loses the nuance.
This is the block that turns "we shipped a collection" into "we shipped a sold-out collection".
How aimily handles it
The seven-step flow is documented in the HowTo schema above. The headline output:
- AI editorial on-model per SKU, no photoshoot.
- Drop calendar locked across stockists with cross-block dependencies (tech pack stage gates a drop date).
- Content studio per SKU per channel — every visual format in one click.
- Captions in brand voice, hashtag rotation (5 per caption, 3 brand-fixed), per-channel register.
- Sales dashboard live: day 1 revenue, sell-through, top SKU, gross margin, channel split.
The model stack: Fal.ai for video reel generation (Kling 2.1 on Pro plans), gpt-image-1 for editorials, Freepik for stills + try-on, Anthropic Claude for caption + content brief generation. All wrapped in IP-protection clauses that guarantee commercial use.
What you get
- Editorial assets per SKU — hero on-model, detail close-ups, in-context lifestyle, try-on.
- Drop calendar — Gantt with stockist + production dependencies tracked.
- Wholesale order sheet — per-buyer assortment, drop-by-drop allocations, status PO → delivery.
- Content calendar PDF — multi-channel campaign plan, 4-tier visual pipeline per SKU.
- Captions per channel + SKU in brand voice, with hashtag rotation.
- Email sequence — launch, post-launch, restock, drop reminder. Subject + preheader + body.
- Sales dashboard live — revenue, sell-through, top SKUs, channel KPIs.
- Asset variants for paid media — every aspect ratio, ready for the media partner.
Before aimily, vs with aimily
Before aimily — Marketing scrambles two weeks before launch. Photographer cancels. Lookbook is rushed. Drop date slips. Pre-orders die in the pipe. Content team works from a PDF brief that is already 4 versions out of date.
With aimily — The day a SKU is signed in the range plan, its editorial is ready in the marketing workspace. Drop calendar locked across stockists. KPIs live before the launch email goes out.
Why it matters
Fashion software splits at this exact point. PLMs (Centric, PTC FlexPLM) stop at the tech pack. ERPs (NetSuite) start at the order. Marketing tools (Hootsuite, Canva, Klaviyo) start at "give us your assets". Nothing connects the SKU to the campaign.
aimily is the only platform that closes the loop. The content team reads from the same SKUs the design team shipped. The drop calendar enforces the tech pack stage gates. The captions speak in the brand DNA voice locked in Block 1. The sales dashboard ties back to the units forecasted in the range plan.
This is the moat. Every other platform handles one block. aimily handles all four, with the data flow forward.
Questions
What is on-model AI editorial — and is it legal?
On-model editorial means the SKU rendered on a human-looking model (face, pose, light) without an actual photoshoot. aimily uses a stack of generative models (Fal.ai, gpt-image-1, Freepik) with IP-protection clauses that ensure the output is original. You own the commercial rights. The model is generated to match your consumer profile (age range, ethnicity if specified, body type). For high-stakes hero assets, a real photoshoot is still better; for catalog density (24 SKUs × 8 angles each), AI editorial is the only economic answer.
How does aimily plan a drop calendar across stockists?
Drop calendar is a Gantt-style view with SKU-level dependencies. aimily proposes drops based on (a) production timeline from Block 3, (b) seasonal launch windows, (c) stockist coordination requirements. A SKU still in tech-pack stage 2 can't ship in drop 1 — the calendar enforces it. You can override; aimily warns you about the consequence.
Does the content studio replace my agency?
No, it replaces the parts of an agency that produce volume content (catalog imagery, channel-specific resizing, caption variants, hashtag rotation). It doesn't replace strategic creative direction or brand campaign hero assets. The right model: keep your agency for the season's hero campaign, use aimily's content studio for everything that comes after launch (every SKU × every channel × every refresh).
Can I preview the drop calendar with my buyers?
Yes. The calendar exports as a per-buyer slice (PDF or Excel). Wholesale order sheet sub-feature: per-buyer line sheets, drop-by-drop allocations, status tracking from PO to delivery. Buyers see exactly what's coming when, in their assortment.
How do I handle launches with paid media?
aimily generates the asset variants (1:1, 4:5, 9:16, 16:9), the caption variants (DTC, retargeting, prospecting), and the audience-targeting brief based on the consumer profile. The platform doesn't run paid (no API integration with Meta Ads or Google Ads as of Wave 1) — but the assets and brief drop straight into your media partner's workflow.
What about SEO and content marketing for the brand site?
Block 4 covers campaign content. SEO content (blog posts, lookbook pages with editorial copy, programmatic SEO across product collections) is a Wave 2 feature on the aimily roadmap. For Wave 1, the marketing block covers everything from launch through first 90 days of life-cycle content.
No credit card required.